Emmy’s Organics
Macaroon me.
Naming
Product descriptions
Romance copy
When Emmy’s Organics needed a name for their new cookie line, I found the sweet spot where product, tone, and meaning intersect.
Coconut Crunch’Ems was the winner. The name evokes the better-for-you ingredients and snackalicious texture. It also plays perfectly into the brand name –“Ems” echos “Emmy’s,” the brand name.